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Hey man, its simple Newtonian Physics. The laws of gravity never gave the poor skinny kid on the other side of the seesaw a chance. The same is true for that ice cold beer you are about pound.
Put the Cool back in can coolers... remember the extra thick (and buoyant... they float.) beer koozies from the 70s and 80s? Well, Meriwether decided to bring them back. The cheap, flimsy, foldable koozies of today just don't get the job done on a hot summer day.
This beer koozie is virtually indestructible and will quickly become an indispensable part of your camping and beer drinking gear collection.